Media Mentions

SEO4Advisors mentions, interviews, and quotes from around the web.

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Named Among The 28 Best SEO Guides of 2013, Twice

Search Engine Optimization

Credit: http://www.raidenhttpd.com/

SEO4Advisors Founder Brien Shanahan had two articles named among the B2B Marketing blog Webbiquity.com’s 28 Best Search Engine Optimization Guides of 2013.

Webbiquity acknowledges that 2013 has been a major year for SEO, given the challenges created for marketing professionals and webmasters by Google’s recent changes to its search algorithm and the emergence of social media.

Shanahan’s recent articles address the changing SEO landscape and answer key concerns of marketers, including:

  • How to perform a comprehensive SEO audit of your website
  • How do Google Penguin algorithm updates penalize websites that don’t comply with Google’s Webmaster guidelines?
  • What are the newest long-lasting Google-friendly SEO strategies to adopt?

Two of Shanahan’s articles for Steamfeed.com were honored in the category “Post-Penguin SEO Guides.”

  1. “Google Penguin 2.0 vs. Black Hat SEO” reminds marketers that “you are who you hang with” by demonstrating examples of seemingly non-spammy websites being penalized by Google for a past history of low-quality link building.
  2. “Winning with White Hat SEO in the Post-Penguin Era” offers useful insights and tips to build a successful inbound SEO marketing strategy and overcome or avoid a search engine penalty.

Shanahan’s other SEO Guides include:

 

Webbiquity’s Best SEO Guides are a collection of clear, in-depth, and actionable articles and infographics on a wide range of specialty marketing topics by the leading names in SEO and Marketing including:

Rand Fishkin on Weighting the Clusters of Ranking Factors in Google’s Algorithm

Neil Patel on How to Think Like Google

AJ Kumar on How to Do an SEO Audit of Your Website

Glenn Gabe on 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From, Phanteguin: A Phantom & Penguin One-Two Punch From Google and Google Panda, Penguin & Phantom: 3 Recovery Examples

Jim Dougherty: Infographic: How up-to-date are your SEO practices?

David Harry: It’s Time to Change the SEO Mindset

Kristine Shachinger on The Myth of Content Marketing, the New SEO & Penguin 2.0

Jason Acidre on How to Recover from Panda Dance

Elisa Gabbert on 3 SEO Tactics We’re Easing Up On in 2013

Rebecca Churt on How to Conduct a Competitive SEO Audit to Outrank Industry Rivals

Debra Murphy on SEO Best Practices – 5 Tips to Get You Noticed

Amanda DiSilvestro and Nick LaRosa on The Latest and Greatest SEO Strategies

David Mercer: Step-by-step guide to my Google Panda penalty recovery

Krista LaRiviere on SEO Reporting & Metrics: How to Prove Progress

Brian Rauschenbach on Google Panda And SEO: Updated Tips For Online Marketers

Matt Peters on 2013 Search Engine Ranking Factors

Dennis Miedema on 7 Awesome Competitive Niche SEO Strategies

Matt Burns on Penguin 2.0: PANIIIIIIIIC!!!…(or not)

 

About Webbiquity.com:

The Webbiquity blog was named among the 13 best marketing industry blogs of 2012 by MarketingSherpa. It provides informative and how-to posts about all aspect of maximizing online visibility to drive business results. Content is written by managing editor Tom Pick as well as other experts in digital marketing and PR execution.

About Brien Shanahan:

Brien Shanahan is founder of SEO4Advisors.com and co-founder and Chief Marketing Officer of the travel booking website Voyhoy. He is fluent in Spanish and has been living between Chile and New York since 2004. After founding SEO4Advisors in 2011, he within a year led the firm to be widely recognized as the premier SEO firm for financial advisors. He’s been featured numerous industry publications like the Wall Street Journal, RIA Central, and Financial Advisor Magazine, and is a frequent presenter on SEO and online marketing topics for small business owners. In 2014, he was named among the top-10 Entrepreneurs in Chile by the Entrepreneurs Association of Chile (ASECH).

Brien Shanahan on Google+
Brien Shanahan on LinkedIn

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SEO4Advisors Named Among Top 10 Websites for Financial Advisors

As a financial advisor, you need to be knowledgeable on many topics, from financial planning and investment management to marketing, technology, and business development. Luckily, the Internet is full of information to help you manage and grow your business. The Trust Advisor, a leading wealth management e-Newsletter, recently published its list of the Top 10 Websites for Advisors and How to Use Them. SEO4Advisors had the honor of being included in this list, which was compiled by Mike Byrnes, CEO of Byrnes Consulting.

As Byrnes advises, you can easily keep track of the newest content on these websites by subscribing to their RSS Feeds and following their Twitter accounts.

Get the best search engine optimization and marketing tips to gain visibility for your company, by subscribing to the SEO4Advisors RSS feed or by following us on Twitter @SEO4Advisors  and @brienshanahan. Also be sure to follow Byrnes Consulting (twitter handle: @byrnesconsultin), The Trust Advisor, and the other top websites for financial advisors:

Top 10 financial advisors websites

photo credit: Gizmodo

 

 

About The Trust Advisor:

The Trust Advisor is a website and e-newsletter founded in July 2009 and currently serving 120,000 registered investment advisors, independent broker-dealer representatives, wire house brokers, estate planners, bank or trust advisors, and others. The Trust Advisor features articles on bank regulations, trust administration, estate planning, and wealth management strategies.

About Byrnes Consulting:

Byrnes Consulting provides business planning and marketing consulting services to financial advisors. Mike Byrnes founded Byrnes Consulting to utilize his experience in business planning, marketing strategy, business development, client service, and management effectiveness to help advisors become more successful.

About SEO4Advisors:

SEO4Advisors is a boutique search engine optimization (SEO) and financial advisor marketing firm that helps financial advisors use the Web to gain new clients and market niche advisory services. SEO4Advisors Founder Brien Shanahan regularly teaches advisors about SEO best practices through webinars and blog posts, and is a featured author on SEO topics for Steamfeed.com, a leading blog site for marketing professionals.

SEO4Advisors In Wall Street Journal On SEO Tips For Financial Advisors

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SEO4Advisors In Wall Street Journal On SEO Tips For Financial Advisors

SEO4Advisors founder Brien Shanahan was featured in a recent Wall Street Journal article on SEO Tips For Financial Advisors To Improve Their Online Visibility. In the article by Caitlin Nish, Shanahan provided a few clear and important SEO tips that financial advisors can implement right away to start getting found in search engines.

Some of these valuable SEO tips include:

SEO Tips For Advisors

  1. Figure out what prospects are searching for. Don’t guess at the keywords, but instead do real research using the Google AdWords Keyword Tool and other similar online tools.
  2. Be direct and avoid jargon. Don’t confuse the search engine robots with poetic language. Clearly explain what services you offer and use your keywords.
  3. Focus on quality over quantity of inbound links. Links should be unpaid and related to your industry from reputable sources.
  4. Get on social media. A social media presence can bring you prospects and also replace any potentially negative entries in search results with your new higher-ranking social media profiles.
  5. Start blogging. A blog enables you to create regular content, target more keywords, and build website domain authority.

Read the full article on the Wall Street Journal’s website: SEO Tips To Gain More Visibility Online.

Download the .PDF for SEO Tips To Gain More Visibility Online.  

See our other media mentions.

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Get More Online Leads With Website SEO

Use Search Engine Optimization To Gain Online Leads

In a recent article on RIA Central, SEO4Advisors founder Brien Shanahan shared three things that advisors can do today to gain more online leads with website SEO (search engine optimization).

  1. Do effective keyword research (don’t guess)
    RIA Central Logo

    RIA Central is a community of registered investment advisors, aspiring RIAs and thought leaders whose mission is a free and open exchange of ideas and resources for the betterment of the RIA industry.

  2. Write engaging content around your keywords
  3. Update website content regularly.

The article, written by Kevin Feehily of Byrnes Consulting, also gives a good introduction to search engine optimization and explains the importance of good local SEO.

See the full article on RIA Central.

About RIA Central:
RIA Central is a community of registered investment advisors, aspiring RIAs and thought leaders. Founded in December 2008, RIA Central’s mission is to provide a free and open exchange of ideas and resources for the betterment of the RIA industry.

About Author Kevin Feehily and Byrnes Consulting:
Kevin Feehily works for Byrnes Consulting, providing consulting services to help advisors become even more successful. His expertise is in client service, operational efficiencies and management effectiveness, along with several other areas.

 

Generating Business From Google Local SEO

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Generating Business From Google Local SEO

How Financial Advisors Can Use Google Local SEO To Gain New Business

SEO4Advisors Quoted in Financial Advisor Magazine Article On Local SEO

Brien Shanahan, Founder of SEO4Advisors, was quoted in a recent Financial Advisor Magazine article called “How Financial Advisors Can Use Google Local Search To Gain New Business, which introduces Google+ and how it can help advisors increase their presence in local web searches by their target clients.

Google Plus and Local SEO

The article, written by Mike Byrnes of Byrnes Consulting, then goes on to explain the powerful new features brought through the integration of Google Places and Google+ and the need for regulatory changes to address the rapidly changing medium of social media. We also covered this topic in a recent blog post and webinar, Local SEO For Financial Advisors And How Google+ Can Help.

Here are some excerpts from the Financial Advisor Magazine article:

Shanahan on the importance of local SEO for financial advisors:

“Local search has always been important for advisors as the prospects who use local search terms are often buy-ready prospects, looking for an advisor in their area,” says Brien Shanahan, founder of SEO4Advisors, which specializes in providing search engine optimization services to advisors. “If, as an advisor, you can get your firm to the top of those local rankings, you can have a new client almost handed to you from search engines.”

Shanahan on how financial advisors can improve Google local SEO rankings:

“Google’s local search rankings have always been partially determined by the number of reviews a business has and if they are favorable,” Shanahan says. “Say you are an advisor based in Massachusetts and your client writes a review on your Google Places page. If a friend of your client who is connected to him on Google+ does a search for ‘financial advisor Massachusetts’ they will see that their friend wrote a review for your firm and your firm’s entry will rank ahead of others for that search. That’s huge.”

Google Enhancements

Byrnes details the new enhancements that Google+ brings to Google Places including “an improved look and feel, with integrated reviews from both Google and Zagat users. The changes make it easier for individuals to discover, learn and share information about businesses.”

Regulatory Changes Needed

The regulatory stance on Google+ and other social websites is still uncertain, But Patrick J. Burns Jr., managing attorney at The Law Offices of Patrick J. Burns, Jr. P.C., asks the question, “Why can’t advisors have truthful and non-misleading testimonials?’ As long as testimonials do not inaccurately take quotes out of context, etc., I think an update to the Advisers Act may be in order. The SEC should concentrate on fraudulent statements, not truthful and accurate [and in context] testimonials.”

Read the full article on FA-Mag.com.

SEO4Advisors Featured in FA Magazine Blog About SEO Tips For Advisors

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SEO4Advisors Featured in FA Magazine Blog About SEO Tips For Advisors

Most financial advisors know very little about search engine optimization, and their websites reflect it. Luckily Mike Byrnes of Byrnes Consulting is working to change that. In a recent article for his Social Business Blog on Financial Advisor magazine’s website, Byrnes interviewed SEO4Advisors founder Brien Shanahan to provide 8 SEO tips to help financial advisors get found on the Web.Featured in Financial Advisor Magazine

Shanahan presented alongside Marie Swift, founder of Impact Communications, at NAPFA’s 2011 Practice Management and Investments conference in October 2011. In his presentation, Shanahan outlined how advisors can use SEO to gain automatic referrals from search engines and then use video marketing to engage the new prospects and clients.

Mike Byrnes

Mike Byrnes, founder of Byrnes Consulting

Some of Shanahan’s SEO tips from the NAPFA presentation are highlighted in Byrnes’ article, including:

  • How advisors should structure web page titles.
  • How to write effective Meta descriptions that appeal to both search engines and Web searchers.
  • How to use text formatting like bold and bullets to strengthen on-page SEO.
  • How to create SEO-friendly URLs.
  • How to effectively target the keywords prospects are searching for.
  • Why Local SEO is so important and how to optimize for your region.
  • The importance of inbound links and how to get them.
  • How web analytics can help strengthen your SEO and online marketing plans.

See the full article, titled “Increase the Chances of Prospects Finding You” on Mike Byrnes’ Social Business Blog at FA-mag.com.