SEO4Advisors founder Brien Shanahan was featured in a recent Wall Street Journal article on SEO Tips For Financial Advisors To Improve Their Online Visibility. In the article by Caitlin Nish, Shanahan provided a few clear and important SEO tips that financial advisors can implement right away to start getting found in search engines.

Some of these valuable SEO tips include:

1. Figure out what prospects are searching for. Don’t guess at the keywords, but instead do real research using the Google AdWords Keyword Tool and other similar online tools.
2. Be direct and avoid jargon. Don’t confuse the search engine robots with poetic language. Clearly explain what services you offer and use your keywords.
3. Focus on quality over quantity of inbound links. Links should be unpaid and related to your industry from reputable sources.
4. Get on social media. A social media presence can bring you prospects and also replace any potentially negative entries in search results with your new higher-ranking social media profiles.
5. Start blogging. A blog enables you to create regular content, target more keywords, and build website domain authority.

Read the full article on the Wall Street Journal’s website: SEO Tips To Gain More Visibility Online.

Download the .PDF for SEO Tips To Gain More Visibility Online.  

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